Okay, so I saw this ad the other day with Theo James for Hugo Boss, and I just had to figure out more about it. You know, get the whole vibe.

Digging into the Campaign
First, I started with a basic search, just typing in “Theo James Hugo Boss”.
Then I went on image searching and finding pictures. Man, that guy looks sharp! I wanted to know which specific fragrance he was promoting. It seemed to be a mix of different ones – The Scent, maybe some others.
Figuring Out the Fragrance
So, I tried to narrow down my search. I added terms like “The Scent” and “new campaign” to see if I could find a specific product.
- I looked at some of the images more closely, trying to read the bottles.
- I checked out a few online stores that sell Hugo Boss, browsing their men’s fragrance section.
- I searched social media, searching tag like #hugoboss, finded some cool picture.
I think I figured it out—it is a new one.
The Result
It’s pretty cool.
