Okay, so I’ve been seeing these Benetton ads everywhere lately, and some of them are pretty wild, right? I decided to dig in and see what all the fuss was about, and maybe try to recreate a few for fun.
Getting Started
First, I just spent some time looking at a bunch of their old ads. I mean, I’ve seen them before, but I never really looked at them, you know? So I opened up my browser, and started searching images, and made a folder to save all interesting images I found.
Diving Deeper
Some of these ads are seriously intense. It’s not just about the clothes, it’s like they’re trying to make a statement about, everything. social problems, world events, big ideas, all that stuff.I quickly realized Benetton ads are way more than just fashion.
I began to check some video documentaries, and find materials to figure out the historical context of the ads, and the social background to copy the styles.
- I checked several images and videos.
- I watched many of the controversial themes.
- I organized all the information.
My Own Attempts
So, I figured I’d try to make my own “Benetton-style” ad. I am not a professional, okay? I mean, not even close. But it’s just for * is not easy to mix shocking images and fashion product together.
Final Thoughts
I got a new perspective on advertising. These Benetton ads, they’re not just trying to sell you a sweater.
